ABOUT THE BRAND

About the Brand

Our brand 
VIITTA Fashion is not any ordinary fashion brand -  we do not release collections per season or follow fashion rules. 
 
VIITTA garments are handmade as and when inspiration comes using a knotting technique called macrame.  
 
Inspired by the nature and culture of Africa and India, each VIITTA Fashion creation is dedicated to the empowerment of both the wearer and the creator.  
 
Our beliefs 

VIITTA Fashion supports mindful and sustainable fashion. Our creations are made by hand with a zero waste policy. Every bit of left over cord is reused. We believe in quality, authenticity and wish to unite people around the world with our knots of connection, friendship and love. 

©2022 Label Loft London London, United Kingdom